Marketing Manager, General Division

We are looking for a creative and enthusiastic Marketing Manager to manage industry-best, audience-led campaigns for titles across our recently-launched fiction and non-fiction commercial division. You will be full of ideas and energy, ready to become a key part of the Marketing team and driving high-impact marketing campaigns, community development and brand growth.

Winner of Publisher of the Year at the 2025 British Book Awards, Bloomsbury is the UK’s leading independent publisher and unique in the world of publishing. We have the commercial clout of a big conglomerate and the nimble energy of an indie that allows us to publish with attentiveness and creativity. It is an exciting time to join Bloomsbury General; the commercial heart of Bloomsbury, we launched just two years ago and since then we have published six Sunday Times bestsellers, the bestselling paperback original of 2024 and we are launching our new SFF imprint, Archer, to sit alongside our already well-established crime/thriller imprint, Raven. The Marketing Manager will work across a range of fiction and non-fiction, for readers seeking entertainment and escape, and be an integral part of helping to shape marketing strategy for the division, reaching new audiences and building effective strategies for brands, imprints, communities and channels.

Our list is home to a wide range of bestselling authors and brands, including Samantha Shannon, Stuart Turton, Laura Purcell, the cast and creators of Ghosts and Gladiators, Penny Lancaster, Alan Moore, Brittney Arena, Ali McNamara, Katie Fforde, Alex Aster, Bal Khabra and many more. As a team we are active in acquiring and publishing showstopping talent across multiple genres and this role will be a key voice in this conversation.

You’ll report to the Head of Marketing, General Division, and join an award-winning, collaborative and friendly marketing team that works across Fiction, Non-Fiction, Cookery and Lifestyle titles, at a pivotal time in Bloomsbury’s growth.

The role

• Creating, implementing, managing and analysing campaigns which use the full marketing mix to bring our titles to life for readers across all formats
• Contributing to conversations around acquisitions with strong up-to-date trend and market awareness, producing top-quality acquisition pitch materials and attending pitch meetings
• Clearly, confidently and effectively communicating strategy and updates with all key stakeholders, internal and external
• Driving and leading campaigns that you are responsible for, working closely alongside editorial, publicity and sales colleagues
• Contributing to brand and imprint strategy, working closely with the Head of Marketing (General) to set and meet KPIs across channels and communities, also working alongside our in-house digital team to showcase General titles on company channels
• Creating engaging and on-point content, ranging from sales materials to consumer-facing assets, from online to outdoor; working with designers and other creative professionals to deliver creatives and visual materials on time and within budget; liaising with external media agencies
• Collaborating with authors and their teams to develop enticing promotional strategies for book campaigns and beyond
• Developing and deepening Bloomsbury’s strong relationship with influencers
• Proactively pursuing partnerships with brand partners, media partners and key stakeholders to increase brand visibility
• Collaborating with global Bloomsbury marketing teams to ensure joined-up global campaigns
   

Knowledge, skills and experience 

• Strong marketing experience – ideally within commercial publishing
• Experience working and communicating with platform authors and their teams
• An excellent understanding of how to reach a range of audiences, across genres
• Creative vision, with excellent negotiation and persuasion skills to see that vision through and bring everyone on the journey
• Superb visual and copywriting skills, with an impeccable eye for detail and design
• Good understanding of and passion for commercial fiction and non-fiction in particular, media platforms, and digital marketing opportunities
• An understanding of and flair for creating engaging social media promotion
• Excellent organisation, decision-making and multi-tasking skills, able to work on several projects simultaneously to tight deadlines
• Strong interpersonal skills and ability to communicate effectively to stakeholders at all levels
• Experience cross-promoting with external brands and organisations

Additional information

The role is a full-time permanent position.

Salary Range:

£33,000 - £40,000 pa, dependent on experience

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are Mondays and Tuesdays.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by 5pm on Wednesday 18th June 2025.

For best results, please use a desktop to apply as some mobile browsers may not fully support the application portal.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• Hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

 Other Benefits

• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Share Save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• Peppy Health App
• In-house Doctor
• Eye Care Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom, Accessibility, Mental Health, Pride, and Parents, Guardians and Carers, Multi-Faith) and 14 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below